Retail Media is one of the most powerful consumer advertising mediums available to advertisers. It provides brands with the opportunity to influence shoppers purchase decisions within proven retail environments and at the point of purchase. High impact large format products including dynamic state of the art digital supersites, premium lightboxes, atrium banners and a variety of tactical decals, allow advertisers to deliver powerful messages to drive sales and increase brand awareness. Vicinity’s large and diverse portfolio offers significant reach and frequency opportunities for advertisers. For more focused campaigns, Roy Morgan Single Source and Helix Personas can be utilised to target defined audiences to increase campaign ROI.
Benefits of Retail Media
- Expose brands to up to 40 million shoppers per month in proven high quality retail environments
- 9,100+ local, national and international retailers
- Engage and connect with active shoppers at the most relevant moments in the shopper journey
- Ability to connect with customers to build brand engagement, drive leads and sales in both retail and non-retail categories
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