Vicinity grows DFO brand with seventh Australian centre

Vicinity Centres has grown its market-leading DFO-branded premium outlet portfolio, with the addition of DFO Uni Hill in Melbourne’s north-east, taking the total to seven DFOs (Direct Factory Outlets) across the country.

As Australia’s cult outlet shopping centre brand, DFO is renowned for being home to favourite brands at up to 70 per cent off year-round and the new-look DFO Uni Hill offers customers more than 90 Australian and international brands.

Vicinity Centres DFO Regional General Manager Daniel Sutton said: “It’s an ideal time to welcome DFO Uni Hill, as a new addition to Vicinity’s successful DFO portfolio, ahead of Black Friday and pre-Christmas trade.

“We’ve got a clear DFO strategy that differentiates our outlet centres and we’re pleased to have further grown our DFO brand which we know resonates with our customers as an affordable, designer and brand shopping destination,” Mr Sutton said.

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