Vicinity Centres and Click Frenzy owner, Global Marketplace, announce new strategic partnership

Global Marketplace (GMP) and Vicinity Centres (Vicinity), have today announced a strategic partnership combining the national physical footprint of Vicinity’s 61 retail destinations with leading e-commerce events, data and marketplace owner GMP.

Owner of Click Frenzy, Click Central, and Power Retail, GMP’s partnership with Vicinity will support its growth aspiration and play an important role in Vicinity’s expansion of its omnichannel retail presence. GMP has also entered into an agreement for the acquisition of New Zealand based GrabOne, which is expected to complete by the end of October.

“This is an ideal strategic fit – Vicinity Centres owns and manages some of Australia’s leading physical retail destinations, and GMP offers a substantial footprint in digital commerce” said GMP CEO Nathan Brown.

“Our investment in GMP and expansion into omnichannel retail introduces new in-store and online sales opportunities while also extending the reach of our retail partners and supplementing the 340 million visits we had to our centres in FY21,” said Vicinity Chief Innovation & Information Officer, Justin Mills.

To view the full media release, please click here

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