VCX: So, you started in marketing before eventually moving into leasing. How was that journey and how did you transition across?
AC: In shopping centres there are so many opportunities to move not only up, but also sideways, taking your transferable skills to new centres, departments and roles.
I loved the strategic importance of marketing and how through communication you could shape the personality of a centre and leave a legacy that remains in the community.
During my time in Marketing, I realised I enjoyed finding solutions for the specific challenges faced by centres, and the next step for me was to put that to good use in a variety of Centre Management roles across the country. With a really holistic understanding of how shopping centres worked and what communities enjoyed, I took my knowledge and skillset into Leasing and have been there ever since.
This industry has so many career paths, it really comes down to what you want to make of it!