First launched in 1972, Ralph Lauren brand is synonymous with style and quality, so when the brand's iconic Polo Shirt reached its 50th anniversary, Ralph Lauren decided to celebrate with an interactive activation at Sydney’s Queen Victoria Building (QVB).
The equally iconic QVB is a heritage listed, 19th century building in the heart of Sydney’s premium shopping district. QVB is home to over 160 retailers, including long-standing Polo Ralph Lauren store.
The Polo Ralph Lauren QVB store is a key retail location for the brand which combined with QVB's history and the activation space’s proximity to the store, made it the perfect platform to connect with shoppers.
Under the stunning QVB dome, the Ralph Lauren activation was perfectly designed, located and styled for maximum impact.