When iconic Australian retailer Target wanted to celebrate their new customer facing brand platform ‘That’s Target’ they knew the best place to connect with customers was Australia’s largest retail shopping centre, Chadstone the Fashion Capital.
‘That’s Target’ is all about providing customers affordable and quality pieces that are as good for them as they are for the environment. Target’s mission for their activation was to engage customers with the Target they know and love whilst also being able to touch and feel the latest products that show their new style direction.
Brittany Simpson, Public Relations Manager at Target Australia, said the decision to activate at Chadstone was an easy one, with the centre providing the ‘perfect space’ for the That’s Target brand celebration activation. “Activating at the entrance to our store allowed us to create an immersive, curated brand experience for customers, whilst also pivoting back to our store environment to shop and explore our extended product range. In addition, Chadstone has such an elevated style setting and shopping experience for a vast demographic of customers, so it felt right to tell the story of Target’s style and quality there” said Brittany.