Chadstone Opens The Social Quarter - its Newest Entertainment and Dining Precinct

1 March, 2023
The Social Quarter at Chadstone_Featuring UA Brewing Co
The Social Quarter offer new entertainment and dining to Chadstone guestsCredit: Vicinity Centres

Chadstone – The Fashion Capital has welcomed the very first visitors to its brand-new entertainment and dining precinct, The Social Quarter.

The $70 million project spanning more than 10,350 square metres of new area accommodates a collection of 17 entertainment and sophisticated dining experiences. The vibrant, ‘all seasons playground’ setting has been designed to suit any occasion, whether it be a date night, an after work catch-up or a mid-week family celebration.

The Social Quarter at Chadstone_Featuring UA Brewing Co 4
The Social Quarter welcomes Chadstone's first onsite brewery.Credit: Vicinity Centres

Chadstone Centre Manager Daniel Boyle said, “We are immensely proud to open something unique to Chadstone, The Social Quarter. With the breadth of entertainment and dining options on offer, you’ll find entertainment options galore and dining to suit every taste in this first-of-its-kind precinct.”

The Social Quarter at Chadstone welcomes five new dining retailers: Cityfields, Piccolina Gelateria, White + Wong’s featuring their rooftop Sardine Bar, and UA Brewing Co. which boasts an onsite brewery producing sustainable craft beer exclusively for The Social Quarter.

The Social Quarter at Chadstone_Opening Day-Precinct featuring Strike Bowling
Strike Bowling adds to Chadstone's broad entertainment offeringCredit: Vicinity Centres

The Social Quarter’s new dining offering is complemented by existing favourites: Betty’s Burgers, Marae Izakaya, TGI Fridays, New Shanghai, Mama’s Buoi, Fonda, and Cinque Terre: the Ligurian-inspired restaurant from restauranteur David Mackintosh, which opened in December 2022.

Four new entertainment brands – Archie Brothers, Strike Bowling, Holey Moley and Victoria’s first Hijinx Hotel – will complement the new restaurants as well as Chadstone’s LEGOLAND Discovery Centre and HOYTS 13 screen cinema complex.

The Social Quarter opened to customer Wednesday 1 March, 2023Credit: Vicinity Centres

“We’re excited to be able to welcome visitors to enjoy high-end restaurants with spectacular views across Melbourne to the CBD. The Social Quarter is a place where, no matter your age, the hour of the day, or the time of the year, people will be able to gather for any occasion or celebration,” Mr Boyle added.

The Social Quarter will be open until late every day, cementing Chadstone as a destination for domestic and international visitors less than 17 kilometres from Melbourne’s CBD.

The Social Quarter at Chadstone_Hijinx Hotel Exterior
The Social Quarter welcomes the Hijinx HotelCredit: Vicinity Centres



Designed as an extension to Urban Alley Brewery, UA Brewing Co. at The Social Quarter boasts an onsite brewery creating sustainable craft beer unique to Chadstone. International award-winning gins and beers are complemented by a bespoke cocktail menu and pub-style meals. With capacity for 300 people across an expansive Distillery Bar, dining hall, deck, and outdoor terrace, the brewery is a place where guests can meet friends and family to enjoy a relaxed atmosphere. A rotation of daily specials will include $15 Pizzas, $5 Tacos, $20 Parmas, and a happy hour oyster and cocktail deal making UA Brewing Co. the perfect spot to catch up and refuel.

To celebrate the opening of The Social Quarter, UA Brewing Co. has created a limited edition beer, THE QUARTER. The perfect blend of hazy hops and refreshing flavours, this pale ale is sure to bring the party to your palette.


1950s nostalgia meets space-age design at Piccolina Gelataria’s kiosk in The Social Quarter.

Chadstone visitors will be drawn to Piccolina’s signature gelato flavours, limited-edition specials, gluten-free, vegan, and dairy free offerings that are hand crafted daily using time-honoured Italian techniques and fresh, high-quality seasonal ingredients.

Celebrations both large and small will be well and truly catered for with Piccolina’s largest gelato cake freezer which holds over 120 bespoke creations in all their colourful glory. Frappe (Italian for milkshake), the trademark ‘Better Than Nutella’ chocolate fountain, and whipped cream toppings round out the offerings, making the Piccolina Chadstone experience that much sweeter.


New Zealand favourite, White + Wong’s arrives at The Social Quarter in an explosion of flavours and fun-fusion. The vividly designed eatery offers two levels of fun-fusion dining. With capacity for up to 280 guests across two levels, both indoor and outdoor, White + Wong’s is the perfect setting for your next meal, no matter the day or occasion.

An extensive and eclectic ‘East-meets-West’ menu promises to satisfy all taste buds with a wide ranging selection of Asian-fusion favourites. Having trouble deciding? The Grand and Emperor Banquets boast all of White + Wong’s best bites.

Perched atop White & Wong’s, and boasting uninterrupted city skyline views, Sardine Bar offers a distinctive aesthetic and intimate destination for pre- and post-dinner drinks.

CITYFIELDS **Opening March 2023

From the team behind popular South Melbourne restaurant, Half Acre, comes Cityfields: a European-inspired all-day eatery and bar. Whether you’re after a light lunch or decadent date night dinner, guests to Cityfields will marvel at the incredible views of Melbourne’s city skyline.

The multi-space venue delivers versatility and sophistication in equal measures, providing a choose-your-own-adventure experience fit for any occasion or celebration.

The two-storey dining destination within The Social Quarter at Chadstone boasts decor reminiscent of a Parisian brasserie, albeit on an epic scale. Cityfields’ open kitchen creates a backdrop to the restaurant which offers a theatrical display of activity visible from both The Restaurant and The Public Bar. French doors connect diners to north and south gardens providing a leafy and casual spot to take a break and soak in the atmosphere of The Social Quarter. Follow the winding staircase leading to the conservatory where you’ll find the Terrace Dining Room and Bar, access to the Winter Garden, and private dining perfect for your next function.


Visitors to The Social Quarter will be the first in Victoria to experience the acclaimed Hijinx Hotel. Leave the suitcases at home – these rooms are where you play, not stay. Each door within the hotel acts as a portal into a fantastical realm of fun with 10 immersive game rooms. The immersive venue combines the theatre and wonder of a quirky New York hotel with mind-bending fun-filled challenges for all ages.

When you’ve had your fun, meet at the hotel bar to swap stories and swill cocktails that need to be seen to be believed. A range of packages are available to accommodate groups of all sizes, where food and drinks are served alongside a good old fashioned dose of competition.


Pull up your socks and get ready to tee off, Australia’s favourite mini golf destination Holey Moley Golf Club has arrived at Chadstone. 18 holes over two courses brimming with nostalgia channel iconic pop culture references to offer a tantalising labyrinth of experiences that will delight all ages. Visitors to The Social Quarter will enjoy four completely new holes, including the 80s themed Sunset Trip, Lose Your Marbles, Fore!, and Dice, Dice Baby.

Holey Moley’s onsite bar, The Caddyshack, has you covered when you’ve played up an appetite, offering drinks, bites, and beats. The all-seasons outdoor dining space caters for all occasions, from parties that kick-putt to a date spot for par-crossed lovers. Whether you’re with pals, the gals, friends or fam, Holey Moley at The Social Quarter is teeing up fun that feels as good as it looks.


Entering via subway carriage, visitors to Strike Bowling at The Social Quarter could be forgiven for thinking they’d been transported to the iconic New York Grand Central Station. Timeless design meets tech-innovation at this eight-lane bowling alley where a team of robot servers greet guests, collect shoes and even sing happy birthday when the occasion requires. From sixteenths to sixtieths, bucks to bar mitzvahs, date nights to mate nights, head to Strike at Chadstone when you’re ready to party.

Bowling’s never looked so good, with Strike at Chadstone offering a limited-edition range of fashion-forward bowling attire and a designated shoe-shine station, you can play in style at The Fashion Capital.


There’s no place on earth like Archie Brothers Cirque Electriq at The Social Quarter. Arcade and tricky ticket games offer chances to claim coveted collectables, promising fun for young and old. Beyond the arcade activities await, including dodgems and the largest 4D XD theatre in Australia allowing up to 12 players to compete together in a range of immersive games.

Rustling up luck is hard work, and you’ll want to refuel along the way. Fire up those taste buds because Archie Brothers is slinging delicious old-school burgers and more. Oh, and there’s a bountiful bar filled with luscious libations for the adults among us, of course.


  • The newly built entertainment and dining precinct adds approximately 6,400 square metres of Gross Lettable Area (GLA) to Chadstone – The Fashion Capital

  • The Social Quarter created 250 new jobs during construction and more than 370 ongoing jobs now open

  • The Social Quarter is located below HOYTS and LEGOLAND Discovery Centre and will be serviced by an all-new iconic arrival and entry moment due for completion in April 2023

  • The precinct was designed in collaboration with leading architects Jackson Clements Burrows (JCB), Buchan, Decibel and Lat Studios and builders, Hacer

  • The new integrated urban artwork facade by commissioned artist Matthew Johnson on the existing Car Park B is the latest investment in the centre’s extensive art collection as part of Vicinity Centres' ongoing commitment to Australian Art and the continued development of the Chadstone Art Collection.

  • With Chadstone’s office occupancy at 100 percent, the entertainment and dining offering is anticipated to be well utilised by the growing onsite workforce. More broadly, this precinct’s unique offer will be near to home for the 850,000 workers residing in Melbourne’s southeast

  • Chadstone’s new entertainment and dining precinct features climate control provided by a distinct louvred roof made up of 468 individually glazed pieces

  • The precinct has 199KW Solar Photovoltaic (PV). PV materials and devices convert sunlight into electrical energy

  • The new build will improve the precinct’s building energy performance by more than 30 percent, and targets the new 5 Star Green Star Rating

  • With the opening of The Social Quarter, and the $485M ongoing development of a 20,000 sqm revitalised fresh food precinct, The Market Pavilion, F&B tenancies will comprise 7.7% of Chadstone's total GLA by 2024.

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About Vicinity Centres
We are one of Australia's leading retail property groups, who are reimagining the way Australians live, work and play. We own and manage some of the most recognisable and loved retail destinations across Australia and are evolving to transform our portfolio into destinations that offer a broad selection of retail, residential, and office spaces.
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