Uptown to house Australia’s first Dopamine Land

5 April, 2024
  • Dopamine Land set to open Australian-first in Uptown, Brisbane

  • Set to open for extended season on 28 May, 2024

  • Cements Brisbane as a premier destination for unforgettable experiences

Light filled squares spread across the ground as part of an art exhibition at Uptown Brisbane
Dopamine Land set to open at Uptown, BrisbaneCredit: Fever

International attraction Dopamine Land will make its Australian debut at Uptown, in Brisbane’s CBD.

The multisensory, immersive destination that is currently only available in London, Washington DC and Madrid is an interactive museum combining traditional mediums with innovative technology to activate the senses.

Uptown Centre Manager Katrina Warren said the interactive experience was yet another Australian-first for Vicinity and Brisbane’s CBD.

“Brisbane has well and truly cemented its place as a premier destination for unforgettable experiences, shopping and dining. For Uptown to be the home of this world-renowned event shows confidence in our great CBD, not only as a shopping destination but a home for memorable experiences,” she said.

Bulb lit light bulbs suspended in a mirror room as part of an art exhibition at Uptown Brisbane
Dopamine Land has proved a hit across the world and makes its Australian debut at Uptown, BrisbaneCredit: Fever

Dopamine Land will consist of Musical Tiles, a kinetic and audio experience encouraging guests to unleash their creativity through musical composition, with each tile triggering a change in light and electronic melodies, culminating in a complete track; The Keep Calm Forest, an artificial recreation of a serene woodland featuring LED trees, mirrored spaces, and immersive soundscapes, inviting guests to immerse themselves in a tranquil, meditative atmosphere; and Lucid Dreams, a visual journey into the realms of visual autonomous sensory meridian response (ASMR) and vivid dreaming where guests can capture photos and selfies amidst a backdrop of surreal high-definition projections, thanks to animations created by talented Australian digital artist, Cassie Troughton.

Artificial turf floor in a room with columns and light boxes as part of an art exhibition at Uptown Brisbane
Dopamine Land offers a multisensory experience for Uptown customersCredit: Fever

Dopamine Land will open at Uptown on 28 May for an extended season and will operate on Level Q. Its arrival follows the success of previous Australian-first endeavours in Brisbane's CBD, including the NBA exhibition and the thought-provoking Banksy's "Without Limits" exhibition.

Tickets go on sale soon, visit dopaminelandexperience.com for more details.

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We are one of Australia's leading retail property groups, who are reimagining the way Australians live, work and play. We own and manage some of the most recognisable and loved retail destinations across Australia and are evolving to transform our portfolio into destinations that offer a broad selection of retail, residential, and office spaces.
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Corporate Communicationsmedia.relations@vicinity.com.au

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