Vicinity Centres embraces Hidden Disability Sunflower Program

Vicinity Centres is proudly adopting the Hidden Disabilities Sunflower Program, showing its commitment to inclusivity, acceptance, and support for individuals living with non-visible disabilities. 

Inspired by the success and impact of this program in various sectors Vicinity is proud to extend this initiative to its 58 centres across the country. 

The internationally recognised initiative aims to foster greater understanding and accommodation for people with non-visible conditions. By wearing a sunflower pin, wristband, or lanyard, individuals can discreetly indicate their need for assistance. 

Vicinity Centres Social Impact Lead, Catherine Grbic, said the Hidden Disabilities Sunflower Program equips staff with awareness and training to recognise customers who may require additional support due to non-visible disabilities such as autism, epilepsy, deafness, or chronic illnesses.  

“Vicinity is committed to inclusivity and we’re always looking at ways to create more meaningful and positive experiences for all customers. It’s the little things that go a long way to creating environments that are welcoming and accommodating for our entire community,” she said. 

Around one in five Australians live with a disability, and an estimated 80 per cent of disabilities are invisible. Customers visiting Vicinity centres are encouraged to familiarise themselves with the Hidden Disabilities Sunflower Program and explore the resources available on the program's website.  

Through the adoption of the Hidden Disabilities Sunflower Program, Vicinity Centres reaffirms its commitment to enabling good business through a purposeful ESG program and mindset.