Available within suburbs surrounding Grand Plaza, customers are able to order from the centre’s participating businesses – Sushi Hub, Boost Juice, Chatime, and Terry White Chemmart – receiving deliveries in minutes.
Vicinity’s Chief Innovation and Information Officer, Justin Mills, said the exciting new partnership formed an important part of Vicinity’s distribution and fulfilment strategy and helped retailers unlock the value of their physical store to optimise omnichannel retail.
“Research by Vicinity’s Data Science and Insights team and Quantium shows 71% of Australian retailers have adopted an omnichannel approach, and physical retail is critical to that success, driving an uplift in online market share of up to 40% from customers who live nearby,” said Mr Mills.
“The drone delivery service will help our retailers drive incremental sales, leveraging the value of their physical store and attracting new customers to engage with the centre. It also helps solve delivery-based pain points identified in our customer research.
“Our partnership with Wing is a natural extension of our distribution and fulfilment strategy which will help retailers use physical stores and our shopping centre network to get their products into customer hands quicker and more efficiently.”