Vicinity welcomes Monopoly to 47 shopping centres with $4 million in prizes on offer

18 April, 2024
  • Monopoly Shop Scan Win is Vicinity’s largest national marketing campaign  

  • Over 180,000 prizes up for grabs across the participating centres  

2023 Monopoly - Grand Plaza - Centre Court
Monopoly Shop Scan Win returns to 47 Vicinity shopping centres across AustraliaCredit: Vicinity Centres

Vicinity’s popular Monopoly Shop Scan Win campaign, in partnership with HASBRO, is back for a third year, returning to 47 centres across Australia with the biggest ever prize pool of over $4 million on offer. 

 Kicking off 18 April 9am AEST, Monopoly Shop Scan Win provides a fun gamified shopping experience, rewarding customers for their in-centre visitation and spend, encouraging them to explore new retailers and support local businesses. By spending $10 or more at participating retailers, customers have a chance to win instant prizes and enter weekly prize draws. 

A black phone shows a Monopoly Shop Scan Win picture advertising over $4 million in prizes
The 2024 campaign boasts over $4m in prizesCredit: Vicinity Centres

Vicinity General Manager Brand & Marketing, Amy Wotton said:  

“Vicinity’s Monopoly Shop Scan Win has proved popular with customers and retailers and we’re confident with a bigger prize pool, including instant wins and weekly prize draws, the 2024 campaign will continue to excite.” 

“We’ve taken feedback from customers and retailers following the first two years of the campaign and made improvements to help create a more rewarding experience, encouraging further connections between customers and new retailers.” 

Customers today are more discerning and value-conscious while looking for additional value from their shopping experience which, with its $4 million prize pool of carefully selected items, Monopoly Shop Scan Win delivers in spades.
Amy WottonVicinity General Manager Brand & Marketing

First introduced in 2022 to assist the recovery of retailers from the challenge of COVID-19, Vicinity’s Monopoly Shop Scan Win campaign, has proved effective, doubling the frequency of customer visits and delivering an increased average spend during the campaign period of almost 50% when compared to the average annual spend.  

Extending beyond the central campaign, selected centres will also provide customers with more chances to win with activations including Monopoly Live Play, Cash Grab and visits from, the man himself, Mr. Monopoly.

Mr Monopoly talking with two customers
Mr Monopoly will make appearances at centres throughout the campaignCredit: Vicinity Centres

Monopoly Shop Scan Win runs 18 April 9am AEST – 29 May 11:59pm AEST at the following centres: 

New South Wales
Armidale Central
Lake Haven Centre
Bankstown Central
Nepean Village
Carlingford Court
Roselands
DFO Homebush
Warriewood Square
Queensland
Buranda Village
Taigum Square
DFO Brisbane
Uptown
Grand Plaza
Whitsunday Plaza
Gympie Central
South Australia
Castle Plaza
Elizabeth City Centre
Colonnades
Tasmania
Eastland
Northgate
Victoria
Altona Gate
DFO Uni Hill
Bayside
Mornington Central
Box Hill Central
Northland
Broadmeadows Central
Oakleigh Central
Cranbourne Park
Roxburgh Village
DFO Essendon
Sunshine Marketplace
DFO Moorabbin
The Glen
DFO Southwharf
Victoria Gardens Shopping Centre
Western Australia
DFO Perth
Maddington Central
Ellenbrook Central
Mandurah Forum
Galleria
Rockingham Centre
Halls Head Central
Victoria Park Central
Karratha City
Warwick Grove
Livingston Marketplace

AU16+ only. Ends 29/5/24 11:59pm AEST. Keep receipt/s. Limit 1 registration permitted per person & mobile no. Limit 1 game play permitted per qualifying transaction. Limit 5 game plays permitted per entrant per retailer (per day). T&Cs apply, see monopolyshopscanwin.com.au. ©1935, 2024 Hasbro. 

 

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About Vicinity Centres
We are one of Australia's leading retail property groups, who are reimagining the way Australians live, work and play. We own and manage some of the most recognisable and loved retail destinations across Australia and are evolving to transform our portfolio into destinations that offer a broad selection of retail, residential, and office spaces.
For further information contact:
Corporate Communicationsmedia.relations@vicinity.com.au

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