Leading retail, dining and Homemaker brands in a premium riverside outlet centre
55,041 sqm
Gross lettable area (GLA)
5.7m
Annual visits
2,861,757
People in total trade area (TTA)
All figures are correct as at 31 December 2023
DFO South Wharf is a multi-level Outlet Centre located on the Yarra River close to Docklands, on the south-western fringe of Melbourne's CBD. The centre comprises more than 145 outlet retailers including Armani Outlet, Coach, Tommy Hilfiger and Michael Kors, as well as key sporting and active apparel retailers such as Nike, Adidas and PUMA. With the adjoining Homemaker Hub comprising more than 12 large format stores, and the South Wharf Promenade including over 15 restaurants, bars and cafes, DFO South Wharf is a retail and dining destination for Melbourne residents and tourists.
DFO South Wharf, VICCredit: Vicinity Centres
Trade area
Mini major tenants
AdairsAdidasAerialAsicsBonds OutletCalvin KleinCargo Hall & Plus 5Converse Authentic Factory OutletCOTTON:ON MEGACulture KingsFocus On FurnitureFreedom FurnitureGuessHowards Storage WorldJB Hi-Fi HomeKoala & TreeMelbourne PublicMunich Brau HausNick Scali FurnitureNikePlatypusPolo Ralph LaurenShowtime EventsSnoozeSuave FurnitureThe General AssemblyThe Melbourne Cellar DoorTommy Hilfiger
Stores > 400 sqm, by Sales Group.
Tenant mix by gross lettable area (GLA)
- Mini Majors 45%
- Specialties 48%
- Other Retail 6%
- Non Retail 1%
Specialty store lease expiry profile by income
Floor plan
Further information
Media outlets notice
Media must seek permission to film, photograph or conduct interviews at any of our centres. Please submit requests in advance to Vicinity Corporate Communications.