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Vicinity Stories

Insights

Get insights from the inside

Explore case studies, insights, and thought-provoking stories

Glass street frontage of an On store with illuminated On branding — On leveraged Vicinity’s capability to help launch first-to-market brands.

Four people in suits stand on the top level of a multi level heritage shopping centre — Find out how Vicinity's expert lesing team has curated three distinctly different yet iconic retail destinations.

Inside story: Emporium Melbourne's transformation

Find out how Emporium Melbourne transformed into Melbourne's home of premium brands and stunning new flagships.

A white a yellow Trinny London branded pop up kiosk in a shopping centre space with mirrored roof — Trinny London wanted to test a physical retail presence in Melbourne CBD. Explore how Emporium Melbourne brought it to life.

A wood panelled store with luggage on display and person working behind a desk — Discover how popular online travel accessories brand July worked with Vicinity to expand with a physical store presence.

Three men stand in front of a new Bed Bath and Table store front in a shopping centre — What does it take to deliver a 100% leased centre? We talk to three of the team at Eastlands, Hobart about how collaboration, vision and customer knowledge are key.

Rendered impression of Chadstone's One Middle Road development with circular road entrance and a mid sized office tower — CEO and Managing Director, Peter Huddle, provides a recap of 2023 and looks ahead to 2024 and Vicinity's ongoing delivery of it's long-term strategy.

Insight: Those in the Know, DFO - behind the campaign

Learn the inside story to DFO's major new brand refresh and how it has elevated the outlet shopping space to a more premium offering.

Group of women look out over a city from an office room AI generated — Hear from five Vicinity women about what it means to be counted in and who their inspiration is.

Three glasses boxes display unique fashion displays at Emporium Melbourne — Learn more about Emporium Melbourne's partnership with Melbourne Fashion Festival and the thinking behind bringing the activation to life for customers.

sports store shoe zone with colourful walls and tv screens — Shopping Centre News talked with Vicinity CEO and Managing Director, Peter Huddle about the eye-catching new flagship at Emporium Melbourne.

People walking through doors to a shopping centre — Fenty Beauty used media screens and activations to connect with customers at Chadstone - The Fashion Capital.

People shopping at an indoor bakery and grocers — Discover how Vicinity helped guide the growth of Sacca's Fine Foods, from small Tuckerbag enterprise to a multi-store household name.

Banksy QP Collage — Vicinity's Mall Leasing teams shares its five most memorable Mall Leases from the past couple of years. From a national bank to Formula One, mall leasing is a diverse space.

A wood panelled bar with blue tiles and rows of orange champagne and blue high chairs — Luxury Escapes wanted to extend their service from online to physical retail and where better than at Chadstone - The Fashion Capital. Here's the inside story.

A large advertising banner hanging at Chadstone — Explore how customer connection is critical for the future of Brandspace.

A drag star dressed in green sits on a wooden banister in front of colourful lead light windows — Learn how our teams use data and research to activate retail precincts like never before.

Peter Huddle talks on a panel discussion stage — CEO and Managing Director, Peter Huddle, takes us through his assessment of 2023 and what the future may hold.

Thankyou at Emporium white room — When Thankyou looked to do things differently and explore their first branded physical retail space, they turned to the experienced team at Vicinity.

Mr Monopoly talking with two customers — Discover how a shop local marketing campaign proved perfect for retailer recovery.

Three people stand in a shopping centre smiling with thumbs up — Disability employment offers new persepctives that can improve customer and team experiences.

A group of cyclists rides on a rocky mountain track with misty mountain tops in the background — Find out how our teams used their two Volunteer Leave days this year.

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