Fenty Beauty by Rihanna is the world’s largest celebrity cosmetics brand. In its six years of operation, Fenty Beauty has sold all over the world but its very first sale took place at Chadstone – The Fashion Capital.
Finding success offering shade to suit a wide array of skin tones, Fenty’s latest campaign was to ‘Shade Match the Nation’ and that brought them back to where it all began, Chadstone – The Fashion Capital.
Fenty engaged Vicinity’s Media and Brand Activations team to explore a multi-channel approach to shade match as many people as possible with its best-selling foundations and increased sales at Sephora Chadstone.