Some brands operate online, some in physical retail, and some in both. Some brands have their own storefront and some use distributors. But what happens if they want to change their distribution channel? What happens if they want to disrupt the status quo?
That was the challenge for Melbourne-born social enterprise, Thankyou.
“Since its inception in 2008, Thankyou has operated on a hyper-efficient model which involved focusing on grocery sales channels with large retailers such as Coles and Woolworths,” said Thankyou founder and CEO, Daniel Flynn.
“We’re focused on channelling organisational profits into projects that alleviate poverty in the world’s poorest communities and have so far given over $18.1 million.
“But as we enter the next phase of our evolution, we needed to rethink our approach to generate more awareness, better experiences of our brand and ultimately donate more to those in need.”