Located 53 km from Melbourne’s CBD, at the gateway to the Mornington Peninsula, Bayside has served the Frankston community since 1971. It is a key retail destination that welcomes over 10 million customer visits each year, and is home to major retailers including Kmart, Target, Coles, Woolworths and Hoyts, and more than 155 specialty stores.
An exciting transformation is underway to create a fully-integrated mixed-use destination that connects retail, business and leisure at the heart of Frankston’s rapidly growing CBD. Vicinity’s vision is to affirm Bayside as the Mornington Peninsula’s lifestyle destination and create an experience that is curated for the community, based on growth trends and customer insights.
The transformation will deliver modern workspaces within the retail centre, reimagined retail, dining and services and improvements throughout the centre that will ensure Bayside continues to meet the changing expectations of its customers and community.