Victoria Gardens Doonside street frontage AI
Pipeline: Victoria Gardens
Creating a sustainable mixed-use urban village in the heart of Melbourne

Vicinity Centres and Salta Properties, the co-owners of Victoria Gardens Shopping Centre, have unveiled plans to transform the centre into a sustainable urban village with a mix of residential, commercial, retail, lifestyle and entertainment destinations.

Victoria Gardens Doonside street entrance AI
The vision for Victoria Gardens will better open the centre to the local community. Artist's impression.Credit: Vicinity Centres

The Victoria Gardens Vision

Victoria Gardens has served as inner -east Melbourne’s premier retail and lifestyle destination for almost 19  years with the proposed plans set to serve the community for the next two decades and beyond.

The vision is to unite Victoria Gardens with Richmond’s evolving urban environment via wide, active street frontages, a new fresh food market hall, civic plazas, and a network of open-air laneways that will truly connect the centre to its surrounds for the first time.

Victoria Gardens public space AI
The plans include almost 10,000 sqm of public space. Artist's impression.Credit: Vicinity Centres

While Victoria Gardens has long been a popular retail hub, key to realising the value of Victoria Gardens in a popular pocket of Melbourne’s inner east, well connected by public transport, will be the proposal’s creation of 1,660 new homes, with a mix of one, two and three-bedroom residences.

With an estimated total construction cost of $800 million, the expansion and redevelopment of Victoria Gardens is projected to create 680 jobs each year during construction and support more than 3,300 ongoing jobs across the precinct upon completion.

A Plan of Two Precincts

The masterplan consists of two main components, which will transform the popular shopping destination, creating a precinct of open spaces, new homes, office spaces, and extended retail, lifestyle and entertainment offerings.

Victoria Gardens Market Hall interior AI
The vision includes fresh food Market Hall. Artist's impression.Credit: Vicinity Centres

Doonside Precinct

  • A new precinct at the corner of Burnley and Doonside Streets, seamlessly connected with Victoria Gardens to the north.

  • Designed by renowned architects Cox and NH.

  • 12,070 square metres of new retail and commercial floorspace, with a new fresh food Market Hall.

  • Six new residential buildings with shared amenities, providing 827 new homes.

  • 3,500 square metres of new publicly accessible open space.

  • 844 new bike spaces.

  • 518 car spaces.

River Boulevard Precinct

  • Connecting the east of Victoria Gardens to the Yarra River corridor through a series of publicly accessible, open and sunlit spaces and thoroughfares.

  • More than 6,200 square metres of publicly accessible open space.

  • Approx. 840 new dwellings across a cluster of new residential buildings.

  • 6,700 square metres of new retail space.

  • 26,600 square metres of commercial office space and a new 110 place childcare centre.

  • 1,323 car spaces.

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